Sunday, October 7, 2012

Starbucks Begins Testing New Baked Goods Line

Starbucks has finally begun testing their new line of bakery goods, in nine San Fransisco locations.

Among the new options being tested are: a various flavors of croissants, a blueberry yogurt muffin, raspberry passion fruit loaf cake, lemon vanilla loaf cake (planned to replace the current lemon loaf), various cookies, and a warm chocolate cake that are served warm.

All of the new products are being made at the La Boulange bakeries, which Starbucks purchased in June.

Corporate will be studying how each new item does, and based on week by week decisions will slowly spread them out to the rest of the US, and then internationally.

No comments:

Post a Comment